The thinking behind
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Obi writes about operations, strategy, and what it actually takes to build a business that scales. Senior contributors from our specialist network bring their own perspectives on specific topics where their experience runs deep.

3 Articles · Obi Okereke
All Operations Strategy Investor Readiness People
Operations
Why your hiring problem is actually a process problem
Most African founders think they're bad at hiring. They're not. They're running a people-dependent business inside a system that was never designed to onboard, retain, or develop anyone. Here's what that looks like — and how to fix it.
June 2026 Read →
Investor Readiness
What investors are really asking when they ask about your operations
The question isn't "do you have processes." The question is: does this business work when you're not in the room? Here's how to answer it.
May 2026 Read →
Strategy
The ₦50M to ₦500M break — and why most founders don't see it coming
There's a moment in every growing African business where the same instincts that built it start to break it. Understanding that inflection point is the difference between scaling and stalling.
April 2026 Read →

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