Insights

The thinking behind
the work.

Obi writes about operations, strategy, and what it actually takes to build a business that scales. Senior contributors from our specialist network bring their own perspectives on specific topics where their experience runs deep.

4 Articles · Obi Okereke
People
The management gap: why growing businesses hire staff, never management

Growing businesses add staff every year and still can't scale, because nobody's actual job is managing people. Here's why that gap forms, and what closes it.

Operations
Why your hiring problem is actually a process problem

Most African founders think they're bad at hiring. They're not. They're running a people-dependent business inside a system that was never designed to onboard, retain, or develop anyone.

Investor Readiness
What investors are really asking when they ask about your operations

The question isn't "do you have processes." The question is: does this business work when you're not in the room? Here's how to answer it.

Strategy
The ₦50M to ₦500M break, and why most founders don't see it coming

There's a moment in every growing African business where the same instincts that built it start to break it. Understanding that inflection point is the difference between scaling and stalling.

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